However, there are plenty of free marketing tools out there. Companies invest tens of thousands of dollars per year in email management tools alone. If you work at a large company, some of your marketing stack will be decided for you. When potential employers or your peers in marketing ask this question, what they mean is: What combination of tools do you use to execute your marketing strategy? How does your email platform work together with your social media scheduler, etc., etc.?Įvery marketer has favorite strategies they swear by, and a stash of free marketing tools they couldn’t be effective without (mine is the CoSchedule Headline Analyzer!). If you work in digital marketing, or if you’re currently searching for a digital marketing job, chances are you’ve heard the question: “What’s your marketing stack?”
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